Optimizing Geographic Targeting for Kingdom-Based Enterprises
For a premium company, we identified that image and temporary channels significantly exceeded traditional networks for engagement and sales, leading to a intentional shift of attention that improved total results by 167%.
Through extensive testing for a shopping business, we discovered that content published between evening hours dramatically exceeded those published during typical prime times, achieving one hundred forty-three percent better interaction.
Present channel usage in Saudi Arabia:
* Image network: Dominant for lifestyle brands
* Ephemeral platform: Highly effective with Gen Z demographics
* Conversation platform: Substantial for updates and community dialogue
* Short video: Fast increasing particularly with youth audiences
* Professional platform: Valuable for business-to-business messaging
After considerable time of disappointing engagement with their prospective clients, their revamped social media strategy created a significant increase in engagement and a substantial rise in digital footfall.
Working with a premium company, we found that their Arabic branding was significantly inferior than their foreign language identity. After achieving balance between the linguistic approaches, they achieved a 93% growth in identity recognition among Saudi audiences.
* Shifted product visuals to the left portion, with product details and buy buttons on the right side
* Changed the image carousel to advance from right to left
* Implemented a custom Arabic text style that preserved readability at various sizes
As someone who has created over 30 Arabic websites in the recent years, I can tell you that applying Western UX standards to Arabic interfaces fails miserably. The special features of Arabic script and Saudi user behaviors require a totally unique approach.
For a production business, we implemented a transformation approach that prioritized organizational resonance.